Free Internet Marketing
Cost-Effective Website Marketing Strategies

The days of free Internet marketing are nearly over.

Today, given the decline of free internet marketing options and the changing nature of search engine listings, the key to successful website marketing is a balance between paid and organic "free" search engine listings.

Yahoo's strategic restructuring, for example, has resulted in the AltaVista.com and AllTheWeb.com (now property of Yahoo) closing their free submission services. Instead, individuals must now use Yahoo's paid Site Match system to submit a website.

There are still websites such as Google, and Open Directory and many other smaller search engines that accept free submissions; however, free submissions are quickly becoming a thing of the past as Search Engine companies revise their business plans and focus on turning a profit. In order to adequately market a website and generate significant results, it's now essential to consider using the paid inclusion programs like Yahoo's Site Match system and Pay-Per-Click keyword programs offered by Overture and others.

To maximize your website's traffic, we submit your site to the leading and secondary "free" search engines and to the leading paid inclusion search engines. We also focus on two key areas: keywords and popularity. First, we identify the most important keywords for your website. Then we optimize your web site content for those keywords, which may mean writing or revising some or all of your copy.

To increase your website's popularity, we make sure that appropriate, related, non-competitive, popular websites are linking to your website. The more quality websites that link to your website, the higher your search engine rankings will be. Google, for example, considers every link to your website as a vote. Therefore, the more votes for your website, the more important Google thinks your site is. However, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Are you interested in promoting your website or increasing your visibility online? Many businesses are disovering that a good search engine marketing campaign can pay for itself several times over.

Contact Stir today for a free Internet marketing estimate to cost-effectively boost your website's free and paid search engine traffic.

Further Reading: Internet Marketing and Search EnginePromotion:

• Frequently asked questions about Internet marketing
• Recommended Internet marketing books
• Search Engine marketing strategy
• Internet Marketing Mistakes to avoid