Search Engine Marketing

Search engine marketing is an essential part of of every successful online business strategy. The search engine industry changes so quickly, however, that it is nearly impossible for those outside of the industry to stay on top of the latest trends and changes that can have an impact on search engine rankings.

Today there is a clear trend toward outsourcing search engine marketing because many businesses are disovering that a good search engine promotion campaign can pay for itself several times over.

As a business owner looking to increase your company's online presence and profitability, it's important to understand the range of services available.

Web Site Optimization

• Web site optimization occurs when Stir's marketing team edits the content and code of your Web site to improve rankings in the natural (organic) search results of a search engine like Yahoo or Google.
• Web site optimization often includes strategies such as link building and copy editing to add desirable keywords or key phrases to your website.
• Post-click web site optimization works to ensure that your web site visitors travel from search engines through to the pages on your site you want them to visit -- and to perform the actions you want them to take.

Keyword and Submission Technology

• Activities such as pay-for-inclusion help ensure that your web site is quickly and appropriately listed in the search engines.
• Stir's keyword bid management services help your pay-per-click ads stay in the position that you want, at a price you can afford.

Tracking Technology

• Stir's post-click reporting tools help you track the effectiveness of particular campaigns, including information like cost per sale, profit per click and conversion rates on different keywords and ad messages. This information allows you to fine-tune your search engine promotion campaigns to increase performance and lower costs.

Professional Services

• As Stir's search engine marketers research keywords and other search engine marketing tasks, they can often identify new target audiences or new promotional strategies for your business. Additionally, Stir's search engine positioning activities provide a clear picture of the competitive online landscape of your business.

At Stir, we recommend that your marketing goals dictate the methods of online promotion you choose, not the other way around. If, for example, your company wants to sell excess inventory or simply get noticed fast, you may find that paid search engine placement is your best option. However, if your company is interested in longer-term branding and ongoing website traffic generation, you may wish to invest more in organic search listings, paid inclusions, and link building campaigns.

Stir's internet marketing consultants are here to help your business succeed online. Request a free consultation or estimate for your Internet marketing project today.

Further Reading: Internet Marketing and Search Engine Promotion:

• Stir's search engine optimization process
• Stir's Internet marketing strategy
• Internet marketing insights
• Web marketing mistakes to avoid
• Why you should choose Stir for all your web needs
• Staff picks: recommended Internet marketing and web design books