Search Engine Marketing Insights
At Stir it's our goal to help you market your web site in Search Engines to maximize web site traffic, increase your business exposure and increase sales. Want to promote your site online? Talk to one of our Internet marketing consultants today.
Many Vancouver businesses make the mistake of spending their entire budget on web site design, leaving nothing for Internet marketing. We recommend that our Vancouver clients spend at least 20% of their web site budget on Internet and Search Engine marketing.
The second common mistake Vancouver business owners make is attempting to do Search Engine marketing themselves without speaking to an Internet marketing consultant. If your business is online and you want to increase online sales, traffic and exposure we recommend you speak with Stir's Internet marketing consultants for a free Internet marketing evaluation.
Frequently asked
questions about Vancouver Search Engine marketing and Internet promotion strategies:
1. Why should
I promote my website with Search Engine marketing?
Search engine marketing
is vital. Next to E-mail, using Search Engines is the second most performed
activity on the Internet, followed by researching products, places and
services. If your website can't be found on the major Search Engines
then you'll be missing a significant amount of potential website traffic.
Want to know how your website ranks in
the world's leading Search Engines? Click here to contact us and we'll
send you a free report via email.
2. What
are the benefits of Search Engine Marketing and Optimization?
- Improved search
engine rankings
- Reduced advertising
costs
- New market
opportunities
- Strong ROI
(Return On Investment)
- Increased sales
- Expanded customer
awareness
- Increased search
engine visibility
Learn about Stir's search engine optimization process
3. Can you
guarantee top ten placement in Search Engines?
Watch out for Vancouver search engine marketing companies or consultants that guarantee top 10 search engine placement.
Not even the most professional Vancouver search engine consultant can guarantee top
ten placement in Search Engine results. If anyone promises you this,
don't believe it. See Stir's Search Engine positioning results for recent clients.
There are, "sponsored" links which appear near the top of
search engine rankings -- typically these are Pay-Per-Click (PPC) services,
where your ranking is determined by a bidding process. Contact
us today and we can help you improve your website's search engine ranking.
4. Are there
ways to trick Search Engines into giving me a high ranking in Google
or Yahoo?
Tricking the search engines should never be considered! It's
a good way to get penalized or banned completely from search engines.
There are many effective search engine positioning strategies we can use to
promote your website without having to bend the rules.
5. What
are keywords ?
These are the words you expect a person to enter in a search to find
your site. When a web "surfer" uses a search engine, they
type "key words" into a form, and the search engine returns
a list of web pages that match those keywords.
6.
How do I choose the right keywords?
We can help you find the right keywords and key phrases to match your
website or business. We have keyword and key phrase Internet usage statistics
that help us know what keywords will give you the best results.
7. How long
will it take a search engine to list my web pages ?
Many search engines take several weeks to add web sites, and a few take
up to 4 months.
8. What
are META Tags?
Meta tags are part of the HTML code that search engines look for but
most visitors to your pages never see. Meta tags go after the title
and between the head tags of an HTML page. You can control how a search
engine lists you web site with
the meta tags.
9. Why should I pay to have my web site added to paid inclusion search engines such as Yahoo's new “Site Match” if many of the pages on my website are already listed in Yahoo?
- Paying to add your site to paid inclusion search engines like Yahoo will ensure that search engine spiders will frequently visit your site, possibly giving you more relevant traffic and higher positions on relevant searches. Your return on investment (ROI) may be high enough from the additional quality traffic you receive.
- Your client's first exposure to your website and company may be a search result listing, so having up-to-date search result listings is essential.
- Search engines update their databases on different schedules, ranging from daily to monthly. Paid inclusion guarantees your newest website information is included in search results quickly.
- Yahoo's paid search system provides detailed traffic and keyword statistics.
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